Entrepreneurial Management and Leadership Essay

Entrepreneurial Management and Leadership - Essay Examplenternal efforts to sustain competitive advantages by dint of the process of innovation which serves to change the balance of competitive dominance in an established industry.This report aims to identify the corporate entrepreneurship behaviours at the Sony Corporation, a multi-national firm direct in the consumer electronics industry a highly saturated competitive environment. Utilising a mixed methodology of secondary and primary research, this study undertakes a qualitative depth psychology of CE activities (or lack thereof) at the identified corporation to determine entrepreneurial behavioural impact on strategic initiatives, innovation, organisational structure and culture at the firm. A general qualitative analysis of the firms current competitive advantages and competitive market position is inclusive in the research.It is assumed that Sony Corporation, a gild with a rich history of operations established in 1946, main tains significant entrepreneurial behaviour internally. Upon Sonys establishment, the business only maintained $530 in in stock(predicate) capital and maintained a workforce of only eight employees (Abiko 1966). With such a limited volume of available resources, Sony was able to convince Bell Labs to evidence the new innovation, the transistor, which ultimately led to Sony being a pioneering market entrant for launch of the first transistor radio. It is unlikely that Sony maintained limited entrepreneurial behaviours in its long history, an assumption based on a rich history of being a market innovator in many different harvest-tide categories. This assumption will be tested utilising research on the firm.During the 1970s, Sonys most important market, the United States, maintained a very negative erudition regarding the quality of Japanese-made products. However, Sony continued to outperform many American-produced products in the consumer electronics industry which radically cha nged U.S. consumer perceptions of the made in Japan label (Lohr 1983).